Cal AI · B2C · AI calorie tracking app
Show a spin wheel that lands on 80% off instead of just showing the discount
Double-digit conversion lift vs a plain discount screen in an A/B test
Workedpaywallexperimentation
What they did
Discount offer used as an extra placement (on opening the app a second time, on transaction abandonment, or after a trial cancel). Instead of a plain '80% off' paywall, the user sees an animated spin wheel that stops on a discount ('You got 80% off. Tap to get it'); tapping continue opens the discounted paywall. Idea: add excitement and make the discount feel earned. Borrowed from e-commerce popups.
What happened
A/B test vs showing the discount outright: double-digit conversion increase (exact figure withheld).
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More from this episode
- Claim: Say 'free' 5-7 times across a 3-screen paywall before showing the price34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screenGray hat
- Call the trial plan 'Try it free' instead of 'Annual', showing the price belowUp to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
- Claim: Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Rizz: Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Cal AI: Let users turn the free trial off, at the same price, for high-intent appsSome users buy right away, guest says; no numbers
- Quitter: Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbersGray hat
- When a purchase is cancelled, offer a discount on the annual plan onlyWeekly or monthly discounts failed in dozens of tests
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Add paywalls at app open, after scans, and on cancel before testing designsGuest's first step for every new client; no numbers
- Tangent: Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works