B2C · AI dating reply app

How Rizz grows

1 tactic and 2 figures from 1 interview.

About Rizz

What it is: Uses AI to suggest lines to send to dating-app matches
Who it's for: Skews young, some under 18
Business model: Weekly subscription with optional 7-day trial
Pricing: $9.99/week with 7-day free trial; $6.99/week without trial

As described in the interviews, not independently verified.

Rizz's tactic

Rizz · B2C · AI dating reply app

Let users skip the free trial for a lower price: $6.99 vs $9.99 a week

Multi-step paywall: screen 1 'We want you to try Rizz for free'; screen 2 'You will get a reminder two days before your trial ends'; screen 3 the offer with a trial toggle on by default ('7-day free trial, $9.99 per week'). Turning on 'Skip free trial' drops the price to $6.99/week (~30% off, matching a ~30% trial-to-paid rate). Suited to lower-intent apps and younger users with less buying power.

Unknownpaywallpricing

The Superwall Podcast · 2025-12-16

Rizz by the numbers

Metric	Value	Context	Said in
price	USD 9.99/week	Default: with 7-day free trial	The Superwall Podcast 2025-12-16 22:45
price	USD 6.99/week	'Skip free trial' toggled: pay now, no trial	The Superwall Podcast 2025-12-16 22:45

Topics

Free trial strategy for subscription apps1 Pricing a subscription app1 App paywall strategy1

Interviews

Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall · The Superwall Podcast · 2025-12-16