B2C · free texting and calling app

How TextPlus grows

1 tactic and 1 figures from 1 interview.

TextPlus's tactic

TextPlus · B2C · free texting and calling app

Installs up 59% from one changed screenshot

TextPlus ran screenshot tests and changed one screenshot (guest guesses the first). Current set uses big bold text and simple layouts.

Workedasoexperimentation

App Masters · 2026-07-25

Metric	Value	Context	Said in
downloads	+59%	Install increase after changing a single screenshot in a screenshot test	App Masters 2026-07-25 22:22