TextPlus · B2C · free texting and calling app
Test changing just one screenshot, likely the first
Installs up 59% from one changed screenshot
Workedasoexperimentation
What they did
TextPlus ran screenshot tests and changed one screenshot (guest guesses the first). Current set uses big bold text and simple layouts.
What happened
59% install increase.
“they changed one single screenshot, um, and they got a 59% install increase”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- CookBook: Swap wordy screenshot captions for one big, bold benefit per screenshotFounder says the new set is far clearer; no conversion numbers
- CookBook: Always keep a screenshot test running, changing one small thing at a timeWinners often differ from what the team likes; no numbers
- CookBook: Change the first screenshot to match what people searched for
- CookBook: Localize screenshots with real app screens in each language, not just captions
- AppScreens: Make App Store screenshots with an AI image generatorDidn't work: it often changed the app's UI and can't be edited or localized
- AppScreens: Price the screenshot tool low (~$15 a month) for indie developers150K+ people have used the tool; price's effect not measured
- Use big, bold, short text on screenshotsConverted a little better in a past guest's many A/B tests
- Tiimo: Help people pick a routine and create their first task during signupSlide cites 20% on tasks created in week one; host unsure of details
- Tiimo: Play a fun celebration animation when someone finishes a task17% more completed tasks