GTM Sauce

TextPlus · B2C · free texting and calling app

Test changing just one screenshot, likely the first

Installs up 59% from one changed screenshot

Workedasoexperimentation

What they did

TextPlus ran screenshot tests and changed one screenshot (guest guesses the first). Current set uses big bold text and simple layouts.

What happened

59% install increase.
22:22
“they changed one single screenshot, um, and they got a 59% install increase”
Sam

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