CookBook · B2C · recipe organizer app
Always keep a screenshot test running, changing one small thing at a time
Winners often differ from what the team likes; no numbers
Unknownasoexperimentation
What they did
Always running App Store product page optimization (PPO) tests on CookBook's screenshots. Small iterations one at a time: a caption change or reordering screenshots. With low traffic, test a single variant (PPO allows up to 3) and let it run a long time (Apple suggests up to 90 days), since results swing day to day. The team competes on whose idea wins. New variants made by duplicating the screenshot project and changing screenshot one.
What happened
Guest is often surprised: what she thinks looks nice is not what users pick.
- Stage
- live app
Related topics
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More from this episode
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