Tiimo · B2C · visual planner for ADHD
Help people pick a routine and create their first task during signup
Slide cites 20% on tasks created in week one; host unsure of details
Workedonboardingproduct-activation
What they did
Per host's recap of the previous episode: Tiimo helped users pick a routine (e.g. morning routine) during onboarding so they create a task on day zero, then come back in the first week to complete tasks.
What happened
Slide reads 'onboarding 20% task created within first week'; host forgets exactly what was said.
“they helped people pick a routine or a habit during the onboarding, and that helped them bring in create that task”
Related topics
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More from Tiimo
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- When a winning ad tires, test its message and its look separatelyThe clean Apple-like look, not the laundry message, drove the win
- Post 1-2 App Store in-app events a month and keep nominating your app to AppleApple's editors started asking for promo artwork; part of the path to App of the Year 2025
- Watch WWDC as a team and build the new Apple features by SeptemberCompany says it got Apple's attention; no numbers
- In onboarding, let people add things they already do daily, like brushing teethMore tasks created; company says it helped
- Keep blended cost per customer under about $10.50 and check it weeklyKeeps paid growth profitable; cut brand spend like influencers
More from this episode
- CookBook: Swap wordy screenshot captions for one big, bold benefit per screenshotFounder says the new set is far clearer; no conversion numbers
- CookBook: Always keep a screenshot test running, changing one small thing at a timeWinners often differ from what the team likes; no numbers
- CookBook: Change the first screenshot to match what people searched for
- CookBook: Localize screenshots with real app screens in each language, not just captions
- AppScreens: Make App Store screenshots with an AI image generatorDidn't work: it often changed the app's UI and can't be edited or localized
- AppScreens: Price the screenshot tool low (~$15 a month) for indie developers150K+ people have used the tool; price's effect not measured
- TextPlus: Test changing just one screenshot, likely the firstInstalls up 59% from one changed screenshot
- Use big, bold, short text on screenshotsConverted a little better in a past guest's many A/B tests
- Tiimo: Play a fun celebration animation when someone finishes a task17% more completed tasks