Tiimo · B2C · visual planner for ADHD
Watch WWDC as a team and build the new Apple features by September
Company says it got Apple's attention; no numbers
Workedfeature-developmentasopr-launch
What they did
Every year the team watches WWDC together and asks which new Apple technologies fit user needs. Use June-September to build them (for iOS 26: Liquid Glass, which matched Tiimo's plan to simplify its UI). When the OS ships, fire the in-app event and nomination toolbox ('we're planning to have this ready for iOS 26') and hope for a September feature. Treat Apple as a partner that wants to promote developers using its tech, not just a distribution channel.
What happened
Presented as a key part of how Tiimo earned Apple's attention and App of the Year; never guaranteed.
- Stage
- Scale (growth / established app)
“every year we sort of like sit down together, we watch WWDC as a as a team, or and uh and we try to understand, okay, what's coming, how does it fit into the what are user needs”
“we have anything between June and September when OS comes out. So we have that sort of, you know, a couple months where we can ideate”
Related topics
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More from Tiimo
All 17 Tiimo tacticsMore from this episode
- Tiimo: Post 1-2 App Store in-app events a month and keep nominating your app to AppleApple's editors started asking for promo artwork; part of the path to App of the Year 2025
- Tiimo: Pick one number, tasks done on day one, and rank every feature by itCompany says it helped them focus; no numbers
- Tiimo: In onboarding, let people add things they already do daily, like brushing teethMore tasks created; company says it helped
- Tiimo: Send reminders about the exact tasks people chose during signupPart of a set of changes the company says helped; no numbers
- Tiimo: Celebrate finished tasks with confetti and streaks so progress feels realHelped quite a bit in recent months, per the company; no numbers
- Tiimo: Add a 3x-priced tier with expert courses and body doublingHurt growth numbers; parked to refocus on the planner
- Tiimo: Shut down a weak Android app, then rebuild it properly when you canFreed team time; a rebuilt Android app relaunched and is catching up to iOS
- Tiimo: Remove a feature only a few power users love if it slows buildingUnpopular with those users; built a close substitute
- Tiimo: Keep blended cost per customer under about $10.50 and check it weeklyKeeps paid growth profitable; cut brand spend like influencers
- Tiimo: Spend a lot on influencer marketing while testing many thingsBuilt brand more than revenue; now only done carefully under the cost cap
- Tiimo: Use Meta for broad audiences and Apple Search Ads for 'ADHD planner' searchesASA up to 50% cheaper per trial; ADHD-identifying users convert 3x
- Tiimo: Run one Meta campaign per country, broad targeting, one ad set per creative themeBetter cost control, per the company; no numbers
- Tiimo: When a winning ad tires, test its message and its look separatelyThe clean Apple-like look, not the laundry message, drove the win
- Tiimo: Put your App of the Year badge everywhere: ads, screenshots, banners
- Show the paywall before asking people to sign upSales up 52%; 60% had been dropping off at sign-up
- App Masters: Label sign-in buttons 'Continue with' instead of 'Sign up with'10% better in the host's A/B test
- Play your app's sounds during onboarding if the app is immersiveHost says it usually lifts conversion; no numbers