Tiimo · B2C · visual planner for ADHD
Run one Meta campaign per country, broad targeting, one ad set per creative theme
Better cost control, per the company; no numbers
Unknownpaid-social
What they did
Moved from a US-only campaign plus one pooled tier-1 campaign (Canada, UK, Australia...) to separate campaigns per market for cost control. Optimize for trial starts, then judge each campaign by blended CAC at month end. Inside a campaign: broad targeting (all genders, age range), with ad sets split by creative type/persona angle (one testing ad set, evergreen ad sets). Run with an agency for about a year. Also starting to test web-to-app.
What happened
Changed for better cost control; results not quantified.
- Stage
- growth
“recently actually what we did is to try to divide that more per market, because so we have a bit better cost control”
“now we just go broad targeting and then, you know, both male and female, and then age range, and so on. But then the the the the creatives are different on each ad set”
Related topics
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