A fitness app · B2C · host's own app
Show the paywall before asking people to sign up
Sales up 52%; 60% had been dropping off at sign-up
Workedpaywallonboarding
What they did
Original flow: onboarding -> sign-up -> hard paywall; 60% dropped at sign-up so only 40% saw the paywall. Swapped to onboarding -> hard paywall -> sign-up only for those who paid. Steve's rule: maximize paywall views since they correlate with revenue; always paywall before sign-up.
What happened
Sales rose 52% after flipping the two steps.
- Stage
- live app
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