Tiimo · B2C · visual planner for ADHD
Shut down a weak Android app, then rebuild it properly when you can
Freed team time; a rebuilt Android app relaunched and is catching up to iOS
Workedfeature-developmentteam-process
What they did
The legacy Android app lagged the iOS-first product and carried technical debt, draining team resources. Tiimo took it away, focused on iOS, and later rebuilt Android from scratch (relaunched May 2026).
What happened
Guest calls it a tough call that was for the best; the rebuilt Android app is 'very nice' and catching up with iOS.
- Stage
- Growth (post-funding growth)
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Tiimo
All 17 Tiimo tacticsMore from this episode
- Tiimo: Post 1-2 App Store in-app events a month and keep nominating your app to AppleApple's editors started asking for promo artwork; part of the path to App of the Year 2025
- Tiimo: Watch WWDC as a team and build the new Apple features by SeptemberCompany says it got Apple's attention; no numbers
- Tiimo: Pick one number, tasks done on day one, and rank every feature by itCompany says it helped them focus; no numbers
- Tiimo: In onboarding, let people add things they already do daily, like brushing teethMore tasks created; company says it helped
- Tiimo: Send reminders about the exact tasks people chose during signupPart of a set of changes the company says helped; no numbers
- Tiimo: Celebrate finished tasks with confetti and streaks so progress feels realHelped quite a bit in recent months, per the company; no numbers
- Tiimo: Add a 3x-priced tier with expert courses and body doublingHurt growth numbers; parked to refocus on the planner
- Tiimo: Remove a feature only a few power users love if it slows buildingUnpopular with those users; built a close substitute
- Tiimo: Keep blended cost per customer under about $10.50 and check it weeklyKeeps paid growth profitable; cut brand spend like influencers
- Tiimo: Spend a lot on influencer marketing while testing many thingsBuilt brand more than revenue; now only done carefully under the cost cap
- Tiimo: Use Meta for broad audiences and Apple Search Ads for 'ADHD planner' searchesASA up to 50% cheaper per trial; ADHD-identifying users convert 3x
- Tiimo: Run one Meta campaign per country, broad targeting, one ad set per creative themeBetter cost control, per the company; no numbers
- Tiimo: When a winning ad tires, test its message and its look separatelyThe clean Apple-like look, not the laundry message, drove the win
- Tiimo: Put your App of the Year badge everywhere: ads, screenshots, banners
- Show the paywall before asking people to sign upSales up 52%; 60% had been dropping off at sign-up
- App Masters: Label sign-in buttons 'Continue with' instead of 'Sign up with'10% better in the host's A/B test
- Play your app's sounds during onboarding if the app is immersiveHost says it usually lifts conversion; no numbers