Tiimo · B2C · visual planner for ADHD
Play a fun celebration animation when someone finishes a task
17% more completed tasks
Workedretention
What they did
Tiimo added a more gamified, celebratory animation when a routine or task is marked done.
What happened
17% more completed tasks.
“they saw 17% more completed tasks just by showing a cooler animation”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Tiimo
All 17 Tiimo tactics- Use Meta for broad audiences and Apple Search Ads for 'ADHD planner' searchesASA up to 50% cheaper per trial; ADHD-identifying users convert 3x
- When a winning ad tires, test its message and its look separatelyThe clean Apple-like look, not the laundry message, drove the win
- Post 1-2 App Store in-app events a month and keep nominating your app to AppleApple's editors started asking for promo artwork; part of the path to App of the Year 2025
- Watch WWDC as a team and build the new Apple features by SeptemberCompany says it got Apple's attention; no numbers
- In onboarding, let people add things they already do daily, like brushing teethMore tasks created; company says it helped
- Keep blended cost per customer under about $10.50 and check it weeklyKeeps paid growth profitable; cut brand spend like influencers
More from this episode
- CookBook: Swap wordy screenshot captions for one big, bold benefit per screenshotFounder says the new set is far clearer; no conversion numbers
- CookBook: Always keep a screenshot test running, changing one small thing at a timeWinners often differ from what the team likes; no numbers
- CookBook: Change the first screenshot to match what people searched for
- CookBook: Localize screenshots with real app screens in each language, not just captions
- AppScreens: Make App Store screenshots with an AI image generatorDidn't work: it often changed the app's UI and can't be edited or localized
- AppScreens: Price the screenshot tool low (~$15 a month) for indie developers150K+ people have used the tool; price's effect not measured
- TextPlus: Test changing just one screenshot, likely the firstInstalls up 59% from one changed screenshot
- Use big, bold, short text on screenshotsConverted a little better in a past guest's many A/B tests
- Tiimo: Help people pick a routine and create their first task during signupSlide cites 20% on tasks created in week one; host unsure of details