CookBook · B2C · recipe organizer app
Swap wordy screenshot captions for one big, bold benefit per screenshot
Founder says the new set is far clearer; no conversion numbers
Unknownaso
What they did
CookBook's first screenshots were made one by one in Photoshop with paragraph-length captions. Current set: one feature per screenshot, large bold caption stating the benefit rather than the feature name (e.g. 'see which campaigns drive installs', not 'analytics dashboard'), big black device frame, zoomed-in UI. The first three screenshots get the most care since most visitors stop there.
What happened
Guest says the set is 'way way better' and far easier to take in; no conversion figures given.
- Stage
- Scale (live app, years after launch)
Related topics
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More from this episode
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- CookBook: Change the first screenshot to match what people searched for
- CookBook: Localize screenshots with real app screens in each language, not just captions
- AppScreens: Make App Store screenshots with an AI image generatorDidn't work: it often changed the app's UI and can't be edited or localized
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- TextPlus: Test changing just one screenshot, likely the firstInstalls up 59% from one changed screenshot
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