CookBook · B2C · recipe organizer app
Localize screenshots with real app screens in each language, not just captions
Unknownlocalizationaso
What they did
CookBook took raw app screenshots in each of its ~7 languages and used them in the store screenshots alongside translated captions. Guest advises only localizing store screenshots if the app itself is localized, since translated captions over an English app break trust.
- Stage
- live app
Related topics
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More from this episode
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- CookBook: Always keep a screenshot test running, changing one small thing at a timeWinners often differ from what the team likes; no numbers
- CookBook: Change the first screenshot to match what people searched for
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