CookBook · B2C · recipe organizer app
Change the first screenshot to match what people searched for
Unknownaso
What they did
CookBook runs custom product pages for separate search intents, e.g. importing recipes from Instagram/social media and meal planning; the first screenshot changes to match the intent. Social proof as the first screenshot is another variant idea.
- Stage
- live app
“if you're importing from, um, Instagram, social media, if you're looking for meal planning, um, our first screenshot changes, um, dependent on what you're actually searching”
Related topics
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More from this episode
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- CookBook: Localize screenshots with real app screens in each language, not just captions
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