Past App Masters guest John's apps
Use big, bold, short text on screenshots
Converted a little better in a past guest's many A/B tests
Workedasoexperimentation
What they did
A past App Masters guest (John) A/B tested screenshot styles many times; big, bold, short captions beat small text.
What happened
Converted 'a little bit better'.
“He A/B tested a lot, he found that big, bold texts, short texts tends to convert a little bit better.”
Related topics
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