GTM Sauce

Japan Dev · B2B · Japan developer job board

Give job seekers a ¥3,000 gift card for reporting their hire

Catches unreported hires at a 'pretty good hit rate'

Workedrevenue-capture

What they did

Site shows a 'found a job' link/banner; candidates who applied directly through the site and report which company and position hired them get a ¥3,000 Amazon Japan gift card. Eric uses the report to invoice companies for placements they didn't report.

What happened

Ensures a 'pretty good hit rate' on detecting placements

In their words

$60k/m from a job board

Play from 4:56

Pete Codes… let's say you get hired, uh and it kind of it m- helps to keep the companies honest, because if someone If, you know, Sarah gets hired through the your newsletter and she can see that she can get a voucher from you, and just be like, "Oh yeah, I just got hired by this company. Like, I'd like my voucher." Then you can like message company, and just be like, "Oh, Sarah just got in touch, and blah, blah, blah." So, was that kind of your intention?

Eric Turner… a company uh through the platform. So obviously, I do some tracking on my side, but ultimately, people essentially click a link and then they go on to um the company's regular kind of hiring page. They apply through there. So, beyond that point, I don't really have visibility. Um, so that meant that I needed to take some steps to make sure that I was, you know, at least tracking things on you know, my end. And ideally, having some sort of tracking in place for when people actually join companies, because that's the point where I'm actually going to be getting revenue um from the companies. So yeah, that was just one of the the various kind of tactics that I'm using um is the, you know, the found-a-job link where they can click that and basically let me know which company it was, you know, what position um, and that as long as they actually did apply directly through the site, then I will send them It's a ¥3,000 um Amazon gift card for Japan. So yeah, just gives them an incentive um to let me know. Um, so I don't miss, you know, placements that I've made at companies, uh and I'm able to make sure that I get a at least a pretty good hit rate. And I do a lot of other stuff, too, um like when you actually go to apply, there is this interstitial uh model that pops up, and you do have to put in some information in order to actually continue on to the application. So, I do have a list of like name, email, um, you know, URL of all the people that did apply. And I can kind of use that as a heuristic, as well. And then, potentially do some other things, like, you know, l- just look at that list later. And if there's one company where it's like, "Okay, we've had this huge number of people, …

7:44

Pete CodesYeah, that's awesome. Uh yeah, I like what you're saying about incentives as well. And, yeah, if you're going to like Yeah, it's if they're going to be like stupid and like blow up the working relationship, and not, and get banned from your platform just for the sake of one hire, it's probably not very smart. Um, would you mind going into like how Cuz, I imagine that's quite a weird Well, a hard thing to get a lawyer to do or something, or like, …

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Tags: incentive, attribution, gift-card