GTM Sauce

Japan Dev · B2B · Japan developer job board

Sign your own employer first, then use its name to sign others

Next two companies came relatively easily

Workedoutbound-sales

What they did

While building the job board as a side project, Eric pitched his own employer Mercari via HR people he already knew. Then used 'Mercari is on the site already' to sign the second and third companies; after a handful of well-known companies, sales got much easier. Later added testimonials with hire counts.

What happened

Second and third companies came relatively easily; getting companies 'wasn't too bad'

In their words

$60k/m from a job board

Play from 13:01
12:30

Pete CodesYeah, that's awesome. Um, yeah, I didn't really realize that there would be such a difference in yeah, in like coding stacks, um, but, yeah, that that's a cool point. Um, I think like, maybe last question from me before we get on to like the high-signal members' questions, but um, how did you first get people onto the program? Were you just kind of like cold emailing people? Um.

13:01

Eric TurnerMhm. Yeah, I mean, well, there are two sides to it, right, cuz it's like uh kind of a two-sided marketplace. Um. And getting companies uh was a little bit difficult at first. Uh, I actually started with my own company that I was still working at, because I started as a side project. Uh, I was working at this company called Mercari. And uh, so that was one kind of hack that I used, was starting with them and basically convincing them. Since I already knew the HR people and everything, so, yeah, that is one one good way to kind of get literally your first company if it is a B2B service. Uh, and that worked well for me, and they're, luckily, a pretty well-known company. So then, from there, I was able to get like this kind of second and third companies relatively easy by, you know, pointing to them, be like, "Hey, Mercari is on the site already. You know, they're legit. You know them." Um. And, you know, that combined with what I mentioned earlier about how there really wasn't any downside, you know, I I would say basically there's no upfront costs, totally free. Um, you know, worst-case scenario, you get some free publicity when I'm going to be sharing it with my social media and all that kind of stuff, and I'll create the the pro- profile that's going to kind of show you in a positive light, all that kind of stuff. Um, so, the combination of those things were enough to get the first few companies. And then, yeah, once I had like a handful, it got a lot easier. Um, cuz, again, they were like some relatively well-known companies. Uh, and then, really, you know, ideally, …

15:28

Pete CodesYeah, definitely. Um, and, I think, does your uh your partner work on it, as well?

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Tags: first-customer, social-proof, side-project