DesignJoy · B2B · design subscription service
Launch on Product Hunt to land your first clients
Brought in early interest and clients; no numbers given
Workedpr-launch
What they did
Posted the new one-page site on Product Hunt at launch; the upvoting system and daily traffic brought early interest and clients. Followed by building in public and joining communities.
What happened
Early interest and first clients, per founder
- Stage
- Launch
“It has an upvoting system, tons of hits per day. So if you're if you're mildly successful, you'll get some interest and some clients right away. So I took that route. Then I eventually again started like building in public, joining a bunch of communities.”
Related topics
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More from this episode
- DesignJoy: Sell design as a flat monthly subscription with unlimited requests, not by the hourAbout $5,000/month per client; ~20 clients and ~$1.3M/year solo
- DesignJoy: Give each new client a Trello board right away and skip all meetingsOne person serves ~20 clients with his whole day free for design work
- DesignJoy: Copy another agency's model for your own skill and launch it in a dayBecame a ~$1.3M/year business; founder says it launched in 6-7 hours
- DesignJoy: Build in public on Twitter so your tweets bring in client leadsMost leads now come from his tweets; no ad spend
- DesignJoy: Offer only the work you do fastest, and turn down the restFounder credits it for his model; no separate numbers
- DesignJoy: Run the business beside your day job until it hits $80K/monthRevenue doubled the month he quit; he says he waited about 2 years too long