DesignJoy · B2B · design subscription service
Sell design as a flat monthly subscription with unlimited requests, not by the hour
About $5,000/month per client; ~20 clients and ~$1.3M/year solo
Workedpricingpositioning-niche
What they did
Instead of hourly billing, quoting projects or writing proposals, offer off-the-shelf packages clients pick and subscribe to (about $5,000/month). Every plan includes unlimited requests; the client pays the same whether they use it a lot or a little, so the effective hourly rate ranges from ~$300 to ~$5,000. Distinguishes it from a retainer, which still tracks time. Advice: pick pricing that is attractive to clients but worth your time.
What happened
~20 clients at about $5,000/month; ~$1.3M/year run solo
- Stage
- Launch (From launch)
“I have off-the-shelf packages that people can choose from, and all of them, you know, include unlimited requests, which means, you know, you're not charged per hour. And you pick a plan, no matter how much or how little you use it, you end up paying the same price.”
“Yeah, so I sell basically design as a subscription. It's kind of called a productized service, which basically means that I sell packages for clients to, you know, pick and subscribe to. It's about $5,000 a month.”
Related topics
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- DesignJoy: Copy another agency's model for your own skill and launch it in a dayBecame a ~$1.3M/year business; founder says it launched in 6-7 hours
- DesignJoy: Launch on Product Hunt to land your first clientsBrought in early interest and clients; no numbers given
- DesignJoy: Build in public on Twitter so your tweets bring in client leadsMost leads now come from his tweets; no ad spend
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- DesignJoy: Run the business beside your day job until it hits $80K/monthRevenue doubled the month he quit; he says he waited about 2 years too long