DesignJoy · B2B · design subscription service
Offer only the work you do fastest, and turn down the rest
Founder credits it for his model; no separate numbers
Workedpositioning-niche
What they did
As a designer he could do many things but only offers what he is good and fast at: branding, product design and landing page design. Advice: in any skill (writing, video, thumbnails, design), find what you are fast at, bundle it into a package, price it attractively but worth your time, and put up a website.
“Like for me, I'm a designer, which means I can technically do a lot of things, but there's a certain things that I'm good at and that's like, you know, branding, product design, landing page design. I don't really really worry about the other stuff cuz I'm not fast at it.”
“So like find the things that you're fast at, build a package around it, like bundle it up, come up with pricing that that makes it attractive, but also makes it worth your time, and then just stand up a website.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- DesignJoy: Sell design as a flat monthly subscription with unlimited requests, not by the hourAbout $5,000/month per client; ~20 clients and ~$1.3M/year solo
- DesignJoy: Give each new client a Trello board right away and skip all meetingsOne person serves ~20 clients with his whole day free for design work
- DesignJoy: Copy another agency's model for your own skill and launch it in a dayBecame a ~$1.3M/year business; founder says it launched in 6-7 hours
- DesignJoy: Launch on Product Hunt to land your first clientsBrought in early interest and clients; no numbers given
- DesignJoy: Build in public on Twitter so your tweets bring in client leadsMost leads now come from his tweets; no ad spend
- DesignJoy: Run the business beside your day job until it hits $80K/monthRevenue doubled the month he quit; he says he waited about 2 years too long