Practitioner pattern · Sarah Karam (Works at Google Play; recommends Play features such as Engage SDK, custom store listings, installment payments and Play Academy)
Let fans tip, with coins or one-off purchases at several price points
Play sees tipping growing fast beyond live streaming; no numbers
Workedpricing
What they did
Offer tipping through a coin economy or as IAPs at various price points. Strongest in live streaming and social/creator apps; now spreading to other categories, e.g. Chinese short-drama apps with game-like IAP. Google raised the Play price limit to about $999.99 because some users want to tip creators large amounts.
What happened
Google Play reports huge and faster-than-average growth in tipping business models, expanding beyond live streaming and social.
In their words
Sub Club by RevenueCat · Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google“We are seeing huge growth in tipping, whether that's through a coin economy or just, yeah, some IAP that you can offer of various price points. And we're seeing it mostly in live streaming, in social.”
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