A tech startup · co-host's former employer
Dump app event logs into a plain SQL database instead of buying analytics
Too hard to explore, so nobody asked questions; moved back to Mixpanel
Failedanalytics-attribution
What they did
Started with bare-bones logs written to a SQL database, before BI tools like Looker or a mature Tableau were affordable for startups.
What happened
Data was too hard to play with, so people stopped asking questions; the company moved everything back to Mixpanel.
In their words
Sub Club by RevenueCat · Building an Effective Data Product Strategy — Taylor Wells, News Corp“we started off with like a very bare-bones dumping logs into a SQL database, and we actually moved everything back to, I think it was Mixpanel in this case, and the reason was, it was too hard to play with.”
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- Buy analytics tools first, but set dates to decide whether to switchGuest says companies without checkpoints get stuck with rising vendor costs; no numbers