Nutracheck · B2C · calorie counting app
Sell the subscription app to a big ad-funded publisher that needs subscriptions
Guest calls it a home run deal that answered the buyer's CAC questions
Workedexit-ma
What they did
GP Bullhound sold Nutracheck to Immediate Media, a content company with an ad-driven model and many MAUs that wanted a subscription product. Pitch: the buyer's audience solves the app's customer acquisition cost, and the app gives the publisher a subscription offering.
What happened
Completed sale; described as a 'home run deal'.
In their words
Sub Club by RevenueCat · The Subscription App Industry Rebound — Eric Crowley, GP Bullhound“we sold a business called Nutracheck to a content company called Immediate Media. And so they were able to effectively say, "Hey, we want We have an ad-driven model with tons of MAUs, people looking at our content. We need a subscription offering for that, right?" And so that was a home run deal.”
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