Captions · AI video editing app
Translate your website into Portuguese to grow in Brazil
Big jump in Brazil installs after the Portuguese site went live; no number
Workedlocalizationlanding-pagecustomer-support
What they did
Localize the App Store and Play Store listings, website, help center (the docs platform handles translation) and app. Support uses a tool that translates every customer message into English and the English reply back into the customer's language. Brazil is one of Captions' biggest markets; launching the website in Portuguese produced a huge lift in Brazil installs.
What happened
Huge lift in installs in Brazil after the Portuguese website launched.
- Stage
- Scale (scaling)
Related topics
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