Captions · AI video editing app
Test a 7-day free trial against a 3-day one
7-day did worse, so the 3-day trial stayed
Failedpaywall
What they did
Captions tested a seven-day free trial against its three-day trial; the seven-day version wasn't as good, despite RevenueCat's report finding longer trials did better. No details on the metric.
What happened
Seven-day trial performed worse; kept three days.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions“We have a minimum tier, we have a three-day trial. We've tested seven day. Wasn't as good”
Related topics
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