Practitioner pattern · Lucas Lovell (VP Product at Paddle, which sells the web billing, checkout and retention tooling he recommends)
Ask game players for an email so you can sell them cheaper bundles on your web store
Guest says it is spreading in gaming; no numbers
Unknownemailweb-to-apppricing
What they did
Games that never required accounts now ask for name and email so they can contact players outside the app, then push repeat in-game purchases (gems, tokens, items) to a web store with bundled products at discounted prices. Cited the Epic Games Store as a successful example; host received Pokémon GO emails advertising web-exclusive bundles.
In their words
Sub Club by RevenueCat · How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle“apps that typically didn't require account creation, so you were just in a game and you'd sort of just play the game, are now asking you to create an account, put in your name, put in your email address for the purpose of being able to retarget you”
“there is a big drive to push them to a web store to make those purchases where they're offering bundled products at discounted prices.”
Related topics
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More from this episode
- Send social ad clicks to a personalized web quiz and checkout, then into the appPaddle says good conversion and renewal rates in fitness, wellness, language apps; no numbers
- When web subscribers cancel, ask why and offer a cheaper plan or a pauseClaimed to lift renewals; no numbers
- Collect emails in onboarding; minutes later, email non-buyers 30-40% off on the webHost and guest say it works; no numbers
- Pokémon GO: Email players web-only bundle deals for the game
- On the web, offer a 30-day money-back guarantee instead of a free trialHost heard it works pretty well; no numbers