Practitioner pattern · Sylvain Gauchet
Show a paywall for the locked feature, then all perks, then sell just that feature
No numbers; relayed as a pattern to catch more of the demand curve
Unknownpaywallpricing
What they did
When a user taps a locked feature, quiz or report, show a paywall specific to what triggered it ('Unlock it with premium'). If they close it, show a pop-up listing everything else premium includes. If they decline again, offer an in-app purchase for just that one feature or piece of content. Tip relayed from Jakub Remiar on the 2.5 Gamers show; host adds that Google reports apps using hybrid (subscription + IAP) monetization are succeeding. Both say it is for later-stage apps, not early ones.
- Stage
- scale
“create feature/quiz/report-specific paywalls, focusing on what the user could get based on what triggered the paywall. When they close this specific paywall, show a pop-up telling them about all the benefits they get with premium access. If they decline again, give them the option to access the initial feature through IAP.”
Related topics
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