Practitioner pattern · Sylvain Gauchet
Let people set up premium features in onboarding, then show what they'd lose
No numbers; relayed as a loss-aversion pattern
Unknownonboardingpaywall
What they did
Sequence: onboarding questions -> generic paywall -> more questions tied to specific premium features (or have users set those features up) -> a feature paywall saying 'these are part of the premium plan'. If they reject, explain everything they will lose, i.e. everything they just set up, using sunk cost and loss aversion.
“Have onboarding questions, then a generic paywall, then more questions related to specific premium features, or even have users set up those premium features. Then have a feature paywall and say, "These are part of the premium plan."”
“And if they don't get it, you explain to them everything they're going to lose, and they're going to essentially lose everything that's they set up.”
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