GTM Sauce

Coopah · B2C · personalized running app

Run ads where a creator shows her stuck results, then the win with the app

Unknowninfluencerpaid-social

What they did

Coopah ran an ad with fitness influencer Esme showing marathon times that weren't improving, then training with Coopah: training less, feeling better and hitting her goal time.
“And Coopah, a personalized running app had a really good one of this before where they were also showing the pain point”
Daphne Tideman

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