Welltory · B2C · health tracking app
Pull in the user's health data and show insights during onboarding
Unknownonboardingproduct-activation
What they did
Welltory pulls the user's data in during onboarding and immediately shows some insights about them, instead of telling them the app can give insights.
In their words
Sub Club by RevenueCat · Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor“they would basically pulling your data in the onboarding and you'd immediately get some insights about yourself in the onboarding rather than tell you, "We can give you insights."”
Related topics
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More from Welltory
All 13 Welltory tactics- Ask users to sync their Apple Watch data on the very first screenOver 90% connect their data; intro screens before it did worse
- End onboarding with 'Stress is building right now' instead of promising more energyBeat an ending that promised more energy with a progress chart
- Ask to turn on notifications right away, before showing much valueWorked best in that spot, against best-practice advice; no numbers
- Keep basic and possibly life-saving health tracking free; charge for deeper analysisOver 60% of conversions happen after day one, over the next couple of months
- Ask 'How do you usually feel?' with both 'drained' and 'stressed' answers50-70% of women pick low energy; men pick stressed or fine
- Build onboarding as a six-step pitch that ends on what users lose todaySucceeded after repeated failed onboardings; no numbers given
More from this episode
- Run the same image with different job-focused text as Meta ads to pick your messageBig click-through differences between angles; winners then rolled into app messaging
- Ask dog owners in the park to try the app for a free yearFound many onboarding issues in one to two hours
- Pay for interviews with people using other solutions, hiding the right answer in a list
- Ladder: Let other users cheer you on live while you work outGetting cheered correlated with higher retention; exact numbers not recalled
- Ladder: Ask goal questions up front, then pair each user with a matching coachConverted a host who thought the app wasn't for him
- Cal AI: Pay creators to show the app in passing in day-in-the-life TikToksApp has been blowing up; no numbers
- Add a $20/year tier using free Apple weather data next to the $40 plan
- Tallow and Ash: Boost a post apologizing for a product flaw and showing the fix
- Coopah: Run ads where a creator shows her stuck results, then the win with the app
- Headspace: Ask the user's main goal and show different content for each