Ladder · B2C · strength training app
Let other users cheer you on live while you work out
Getting cheered correlated with higher retention; exact numbers not recalled
Workedretentionproduct-virality
What they did
Ladder added a live cheer feature so other users can cheer someone on while they work out.
What happened
Host relays that the CEO said users getting cheered showed higher retention.
In their words
Sub Club by RevenueCat · Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor“it's like a cheer feature where live while you're working out, other people can kind of cheer you on. And he said that they ran the data on that and people getting cheered on was highly correlated with additional or some amount of increase in retention”
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