A weather app · B2C · host's own app
Add a $20/year tier using free Apple weather data next to the $40 plan
Unknownpricingretention
What they did
Keep the $40/year tier with advanced multi-source weather data; add a $20/year tier based on the cheap Apple weather data for users whose job doesn't need the expensive data. Also meant as a retention option for users who won't pay $40. Not launched yet.
In their words
Sub Club by RevenueCat · Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor“I will eventually create two separate tiers where those more advanced multiple data sources is in the more expensive tier. And then the kind of more simple, just use Apple weather data will be the lower tier.”
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