GTM Sauce

Tallow and Ash · B2C · eco-friendly laundry detergent

Boost a post apologizing for a product flaw and showing the fix

Unknownpaid-socialcancellation-flow

What they did

Tallow and Ash boosted an organic social post saying sorry about their previous packaging (it made a mess), and that the new packaging fixes it, speaking directly to why customers bought (reduce waste).
“They sponsored a post about saying, "We're sorry about our previous packaging. It wasn't good enough. We've got new packaging."”
Daphne Tideman

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