Apple · maker of iPhone and Mac
Hire developer evangelists and put their email addresses on conference slides
Credited with building the developer flywheel; WWDC 2008 sold out for the first time
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What they did
Apple made Guy Kawasaki its first software/developer evangelist in the 1980s to promote the Mac to developers. Before the iPhone boom, Apple gave away WWDC tickets and begged developers to come; at WWDC 2008 evangelists put their email addresses on slides asking for feedback.
What happened
Gruber credits Kawasaki with the developer-user-platform flywheel; WWDC 2008 was the first sellout and has sold out since (driven by the iPhone).
Related topics
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More from this episode
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