Add chat threads where users talk about classes and their health journey

Lucy Levylooking to unlock is how to build a a community through the app. The magic of Zumba, it's really in the power of the community. We really don't think that it can be replaced with a virtual experience. I think the in-person experience is is always going to win.

Lucy LevyBut we've tried with some basic feature of community. We we didn't succeed, so we turned it off, but we this year, and hopefully next year, we're going to have the we're going to dedicate time into thinking how can we make and build communities

Lucy Levyonline through the Zumba app, so we can actually

Nicole PaigeSo our first attempt at community was we had done some research and tested a few hypotheses for where we wanted to start, and our hypothesis was that people want to talk about the classes after they take them.

Nicole PaigeSo we ended up building a bunch of different chat threads that you could join and talk about the classes, or talk about a health journey, or talk about just starting out Zumba.

Nicole PaigeAnd we kind of were thinking, you know, "If if you build it, they will come." And we built these communities, and what we found was that people really didn't want to engage, not in the context of the class. They weren't looking to take the class and then go into a community and talk about it.