GTM Sauce

Zumba · dance fitness brand and app

After each class, celebrate, ask how hard it was, and suggest the next class

More people come back for their next class; no numbers given

Workedretentionproduct-activation

What they did

Post-class screen congratulates the user; badge/milestone system for classes taken and steps. Users rate each class (liked it? too hard, too easy, too intense, not intense enough); the recommendation algorithm immediately suggests the next class and pins it at the top of the home screen on the next open. Working on weekly stats summaries sent to users.

What happened

Guest says it really improved the number of people coming back to take their next class.

In their words

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

Play from 35:52
35:36

Nicole PaigeWe tell them that they did a great job. We built a badge system, a gamification system, and they can reach different milestones, they can earn different badges, there's number of classes taken, or there's number of steps taken. So we do a lot of We spend a lot of time celebrating them after the class.

35:52

Nicole PaigeWe also have started to ask them to rate the class after to improve our recommendation algorithm. So now when they take a class, we ask them if they liked it. We ask them if it was too hard, too easy, too intense, not intense enough, and right away we recommend them the next class that they should take. And when they sign back into the app,

36:09

Nicole Paigewe have it right there when they sign in at the top of the app. So we're really trying to complete that loops for them, so that they can come back in and they can take their next class. So we've seen that really improve the amount of people coming back and taking their next class, just trying to get them to the right class for them.

36:27

Nicole PaigeWe've also worked a lot on our communication journey, so when is the right time to send them a push notification, when is the right time to send them an email? We're working on a few things right now to try to get their stats from the week sent to them, so that they can really celebrate their wins and move on to their next week with confidence. So we've done we've done a lot there.

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Tags: ios, android, gamification, badges, post-session, recommendations, rating