GTM Sauce

Toxic Traits · B2C · AI texting red-flag checker

Show a text that's only arguably a red flag so viewers argue in comments

Founder says the formats worked; 330 videos ready, ads never tested

Workedorganic-short-video

What they did

Video captions like 'Looks like a big red flag to me. What do you say, girls?' over a screenshot that doesn't clearly look like a red flag (e.g. 'You demand respect, but you haven't done anything to earn it'), so people argue with each other in the comments. Then the splash page, a screenshot upload, and an example (not real) results page. A second format was talking-head: 'I didn't think twice. I immediately send this text to an AI. Look at the result it gave me', then the scan.

What happened

Guest says these formats worked; 330 pieces of content were produced. No view or revenue numbers given.

In their words

Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!

Play from 15:42
15:40

HostDo you want to talk about Toxic Traits?

15:42

LottsBasically, let's create an app where you upload screenshots of conversations, and then it basically tells you if people have toxic traits. This is like a master class in like rage bait. So, girl, emotion, like oh she's like, "Kind of like I don't care." It says, "Looks like a big red flag to me. What do you say, girls?" And then specifically, you show something that doesn't actually look like a red flag, because then people are going to argue in the comments. Like something that just seems like ambiguous. So see, he just says, "You demand respect, but you haven't done anything to earn it." And then you get in the comments people argue with each other, which obviously then baits everyone.

16:12

HostYeah, everyone's saying like, "He's right." From the perspective of the girl, she's saying, "Wow, this guy's so toxic. Look at this big red flag." It's like, "You demand respect, but you haven't done anything to earn it."

Host… demo a little bit. "I didn't think twice. I immediately send this text to an AI. Look at the result it gave me," and then scan. Dude, I mean, it's like similar to the the whole like Blake Anderson like, you know, LooksMax stuff, where you like scans the thing, and then it gives you a score, and then you're curious about what the score is. Um and you can use GPT to just analyze each generation. Interesting. This one is more of a talking head.

17:07

LottsYeah, yeah, yeah. It's a bit of a different format that we we saw that that kind of like worked. It's actually for sale. It has Android, iOS, fully functional already. Already has 330 pieces of content already ready to go, and I we haven't really tested ads or anything like that um on it at all.

17:21

HostGreat. It's for sale. Yeah, if you're watching this video, reach out to Lotts. Maybe could buy this app. What would you do as the buyer to like continue like growing this?

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Tags: tiktok, rage-bait, hooks, comment-farming, talking-head, app-demo