Toxic Traits · B2C · AI texting red-flag checker
Show a text that's only arguably a red flag so viewers argue in comments
Founder says the formats worked; 330 videos ready, ads never tested
What they did
What happened
In their words
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
HostDo you want to talk about Toxic Traits?
LottsBasically, let's create an app where you upload screenshots of conversations, and then it basically tells you if people have toxic traits. This is like a master class in like rage bait. So, girl, emotion, like oh she's like, "Kind of like I don't care." It says, "Looks like a big red flag to me. What do you say, girls?" And then specifically, you show something that doesn't actually look like a red flag, because then people are going to argue in the comments. Like something that just seems like ambiguous. So see, he just says, "You demand respect, but you haven't done anything to earn it." And then you get in the comments people argue with each other, which obviously then baits everyone.
HostYeah, everyone's saying like, "He's right." From the perspective of the girl, she's saying, "Wow, this guy's so toxic. Look at this big red flag." It's like, "You demand respect, but you haven't done anything to earn it."
Host… demo a little bit. "I didn't think twice. I immediately send this text to an AI. Look at the result it gave me," and then scan. Dude, I mean, it's like similar to the the whole like Blake Anderson like, you know, LooksMax stuff, where you like scans the thing, and then it gives you a score, and then you're curious about what the score is. Um and you can use GPT to just analyze each generation. Interesting. This one is more of a talking head.
LottsYeah, yeah, yeah. It's a bit of a different format that we we saw that that kind of like worked. It's actually for sale. It has Android, iOS, fully functional already. Already has 330 pieces of content already ready to go, and I we haven't really tested ads or anything like that um on it at all.
HostGreat. It's for sale. Yeah, if you're watching this video, reach out to Lotts. Maybe could buy this app. What would you do as the buyer to like continue like growing this?
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More from this episode
- Copy a proven app idea and rebuild it for Christians~$120K ARR in 5-6 months; first 'Bible focus' app, then 70 copycats
- Post shock-value TikToks across 10-12 accounts to get people arguing in commentsEarly comments were angry, then turned to 'I needed this'; main driver of growth
- In videos, flash the app's opening animation, then the main screen and the success screenFounder says it brands the video without showing onboarding; no numbers
- Put well-loved Christian songs under the TikToksViewers commented on the songs; founder says it helped
- Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Build an app around a new AI tool within 4 days of its launch
- Tweet that the app is for sale and take a fast close over top priceBuyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
- Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- Get apps to $5-10K a month, sell them, and take many shotsSeveral exits; buyers and funders now come back to him
- Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months
Tags: tiktok, rage-bait, hooks, comment-farming, talking-head, app-demo