Praycreen · B2C · pray-to-unlock phone app
Put well-loved Christian songs under the TikToks
Viewers commented on the songs; founder says it helped
What they did
What happened
In their words
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
HostThat's interesting. Cuz this one doesn't have as much of the angle.
LottsYeah, compared to the others. Yeah, yeah, that's true. So maybe that that's like one thing of it. Something I realized as well is also like people really like- we were very strategic about the songs that we put. So we made sure that we put like super Christian songs as well, so you see people commenting like, "Oh, I love this song," and all that kind of stuff. So like that also helped.
HostWhen you actually show the app in these videos, is there any thought to like what part of the app you show inside the ad? Cuz you don't want it to look too salesy or like obviously like an ad, right?
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More from this episode
- Copy a proven app idea and rebuild it for Christians~$120K ARR in 5-6 months; first 'Bible focus' app, then 70 copycats
- Post shock-value TikToks across 10-12 accounts to get people arguing in commentsEarly comments were angry, then turned to 'I needed this'; main driver of growth
- In videos, flash the app's opening animation, then the main screen and the success screenFounder says it brands the video without showing onboarding; no numbers
- Run the TikToks that already went viral as Instagram ads$0.39 best-day CPI, $0.70-0.80 average in the US; one video took 70% of spend
- Give non-payers a free version with an ad before each daily prayer~$0.05 per user per day; ad spend paid back in 14-15 days
- Start as a WhatsApp bot before building the appGrew at first, but WhatsApp's ~$0.02 per conversation got too expensive
- Run X ads aimed at followers of the 20-25 most famous pastorsHost calls it an underpriced channel; no costs or results given
- Earn money only from banner ads, skipping full-screen adsCouldn't crack monetization; founder was wary of charging for faith content
- Build an app around a new AI tool within 4 days of its launch
- Show a text that's only arguably a red flag so viewers argue in commentsFounder says the formats worked; 330 videos ready, ads never tested
- Tweet that the app is for sale and take a fast close over top priceBuyers DMed; sold within a week (3 days) to a past BibleBuddy suitor
- Don't translate your apps yourself; leave it as upside for the buyerBuyers usually translate first; founder says it makes the app easier to sell
- Get apps to $5-10K a month, sell them, and take many shotsSeveral exits; buyers and funders now come back to him
- Grow a simple first app with one TikTok and one Instagram account$8K MRR in about 4 months
Tags: tiktok, music, audience-signal, engagement