Gravl · B2C · AI gym workout app
Put a hard paywall right after onboarding, before people even sign in
Founder says 'a lot' pay before seeing the product; no rate given
Workedpaywall
What they did
Right after the plan summary, users hit a hard paywall before signing in for the first time; no free access to the product.
What happened
Asked how many users pay before seeing the product: 'the answer is a lot.'
- Stage
- monetization
“Here we go, hard paywall before you sign in for the first time. It's like, how many users are actually going to pay before they actually see the product? And the answer is a lot.”
Related topics
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More from this episode
- Gravl: Post a 'how I built it' thread on Reddit with the technical details300K impressions, a couple thousand users, and bug reports that proved demand
- Gravl: Copy a top app's design, but fix the part its users complain aboutFounder says it gave the app its edge; no direct numbers
- Gravl: Start paid ads the day you add a subscription, once people want the appFirst subscriber within 10 minutes; ads are the main channel at ~1/3 of revenue
- Gravl: Translate the app to Spanish and run ads in South America for under $50 a dayWorked from the start and still does; US ads seen as too expensive
- Gravl: Pay creators ~$50 a video and copy what competitors run in Meta's ad library
- Gravl: Ask detailed training questions up front, then show a 'building your plan' screen
- Gravl: Offer 24/7 in-app chat answered by a real person, not AIFounder says they grew a lot with it and users value it; no numbers