Ask diners to post reviews in the local restaurant Facebook group

Joseph ChoiSo, this one kind of naturally went viral because people would tell their friends about It was more of a word-of-mouth thing, would you say?

Zuhair LakhaniI would say word-of-mouth plus socials because there was like a Facebook group that we used to post in. But that Facebook group, like we encouraged people to write reviews, cuz we knew, like especially when you're at like a local, you know, retail brick and mortar store, Facebook groups are very local, right? Like there's a Dallas Restaurant Group. Everyone in that group is like hyper specific, and like your targeting is really good. It's kind of like Reddit, right? Like if you're running a consumer app, you want to be in like a hyper specific consumer app subreddit.

Zuhair LakhaniIt's kind of the same thing here. Since we're in that hyper specific Facebook group, everyone that posts in there like, "Oh, I just tried this out. The food was amazing," or whatever, is getting that FOMO.

Joseph ChoiThat's interesting. And it seems like the other element with this is that you pulled a tactic from one industry, and you put it into another where with sneaker bots and retail botting, there's the concept of like hype marketing and, you know, drops and with streetwear and stuff like that. But restaurants don't really have that concept as much, so you just kind of pulled the tactic, and then there's almost just like a tactic arbitrage.