GTM Sauce

An AI social content agency · B2B · guest's college agency

Make brand TikToks with AI instead of paying college kids $500-1,000 a month

Ran 15 brands alone while in school; earned more than his later job

Workedugc-creatorscreator-ops

What they did

Having been one of 25 hired college creators (30 videos in 30 days for $500-1,000/month, one full-time manager, weekly calls, little accountability), he judged the ROI poor and instead produced the same kind of content with AI for his agency's brands. Posting was the bottleneck: he used Android emulators (BlueStacks on Windows) from 2023, which TikTok's device fingerprinting now catches.

What happened

He ran content for 15 brands while in school and made more than he later did at Cosmos.

In their words

Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025

Play from 3:17

Zuhair Lakhani… they're good. Usually, these people have no experience, and you have to manage them all in some type of like Slack channel or like iMessage. And since they're college kids, sometimes they'll post, sometimes they won't, sometimes they'll listen to your guidelines, sometimes they won't. And I know this because I used to be one of these creators. I started out being one of those creators, and I realized like, "Oh, if I don't post for a couple days,

3:17

Zuhair Lakhanino one really cares." There's no accountability. I still get paid, and they care really about like, you know, one video doing well. Every week, there's some type of like management call. There's like one person full-time managing all 25 of us. The ROI just isn't there. I've even tried running these campaigns like as an agency, and also being part of them. And I just realized, from a time perspective, from a money perspective, it's not worth it, especially if it's content that I can recreate with AI. So, that's why when I started working for these brands more extensively, what I did was

3:42

Zuhair LakhaniI used AI to run them. So, I was working for 15 brands while in school, all using AI. But then the problem became, how do I post this content? Because when you hire a bunch of kids, it's the kids, you know, posting on their devices. When you actually do the AI content yourself, there's no way to post. I think in 2023, I started using emulators to do this. Like an Android emulator on the computer. It would work on Windows computers. I would use BlueStacks. However, that doesn't work today. TikTok has like device fingerprinting, and they've, you know Any social media can can easily detect that now.

4:10

Zuhair LakhaniSo, the video that you're watching, all those phones are controlled by our software that's custom-built to swipe on TikTok, repost, comment, and everything to look like a natural human.

27:06

Joseph ChoiCould you talk about like the fundraising? Like why did you decide to to fundraise for this startup?

27:11

Zuhair LakhaniI think it's pretty obvious, right? Like I didn't drop out of school and quit my job to not build a billion-dollar company, right? If I wanted to take this and just make like a cash-flowing business like that I I would have on the side, I would have just stayed in school, right? Like even when I worked at Cosmos, I was making more money when I was back in school doing the agency. But I left so I can get the startup experience so I can do my own thing.

27:29

Joseph ChoiWho's your investor? How much did they invest?

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: tiktok, ai-content, replace-creators, agency