Open with a pain point, list harder fixes, then show your app as the easy one

Joseph ChoiHow do you like formulate a text hook for this kind of style?

Zuhair LakhaniOkay. Say it's like Cal AI, the hook could be like, "Oh, I used to struggle with tracking my calories," or, "I used to struggle with eating. I used to struggle with, you know, gaining weight." Number two could be like, you know, measuring my meals like with an actual scale, right? But like number five could be using Cal AI.

Joseph ChoiNaming the pain point on the first slide. Here's the pain point, here's how you solve it. And then the content of the rest of the slides, the body slides are things to how to solve it, and then you insert your own solution, which is your app, as one of those slides.

Zuhair LakhaniThat's definitely like one of the ways to do it that's gotten really popular, especially if you put like harder solutions first. Right? Like no one's probably going to buy that scale and weigh their meat every single day, but people might download this app if it's like, you know, also cheaper than a scale and it's like takes a lot less effort, right? Like you need to give them some solutions that feel real, but are just like way too high effort in this day and age, and then pose your solution.

Joseph ChoiAre all of these Every single image is AI-generated for these ones?

Zuhair LakhaniNo. The first image is AI-generated. The rest come from an image bank. This is what we've iterated on three or four times so far just getting to this point of like, "Oh, how to be efficient at making content." It's probably the best case scenario to use, you know, like an AI creator or even like a real creator as slide one, or even like a faceless slide as slide one, and then the rest have like image banks set up. So, if slide two always talks about a clarification of the problem that you gave in the hook, you can have like a collection of 50 images that you can run, you know, 300 slideshows on. But like, you know, slide two is always one of the 50.

Joseph ChoiAnd then how are you making the faces for this technique? Cuz this these look really good.