GTM Sauce

A poster store on TikTok Shop · B2C · guest's own store

Post 'cool stuff for your room' slideshows with your poster as one slide

Viewers asked where to buy the poster; part of a $100K first month

Workedorganic-short-video

What they did

Ran sub-accounts (not the main account) purely for views and traffic. Format: 'cool stuff you need in your room' slideshows listing several products, one of which is always your own poster. Another account posted ~8 pictures of a Porsche 911 with the poster as the last picture, so viewers ask where to get it. Images pulled manually from Cosmos/Pinterest, assembled with Figma components by a VA. Prove the format works manually before automating.

What happened

People commented asking where to get the poster; guest says it drove traffic, but it got hard to do at scale by hand.
Stage
growth

In their words

Zuhair Lakhani - How to Make Viral Content 100% Using AI in 2025

Play from 13:52
13:47

Joseph ChoiCould you quickly break down the strategy for this? Why does this get views and and convert?

13:52

Zuhair LakhaniThe whole strategy here is like, what is the minimum viable content that works? Like this was like, you know, a subaccount, right? Like this is not on the main account. This is just, you know, an account to get views to drive some traffic, right? So, the whole strategy here is like, cool stuff you need in your room, you know, part whatever, and then it would go through a couple of products, and one product every time in a slideshow would be our own poster.

14:11

Joseph ChoiYep. So, it's like the subtle call to action.

14:15

Joseph ChoiAnd all these images are just pulled manually from Cosmos or Pinterest, in the other case.

14:20

Zuhair LakhaniAll these images are just pulled manually, put them in. No real like automation yet because the real thing for automation that people don't understand is like you want to prove out the concept before you start automating. I mean, now that's not really the case because of, you know, this software I'll show you later on. But, you know, at the beginning, especially like if you're going to spend some time or money automating stuff, you want to make sure it works. There was also another account that we ran that was, you know, all about like car pictures.

14:42

Zuhair LakhaniLike it would be like eight pictures of a Porsche 911, and then the the last picture would be like of the poster. And people would be like, "Oh, where can I get that poster?" It's all these type of strategies where like, how can I insert my content with it being like a relevant subject without looking like I I'm just trying to sell you on something.

14:56

Joseph ChoiYeah. You're not completely automating yet. I remember we're talking about the Flux avatar. I feel like that would be a cool thing to show if you can show it.

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: tiktok, slideshow, sub-accounts, soft-cta, listicle, va, pinterest