Go Polar · B2C · cold plunge and sauna tracker
Build an app to track a niche habit you do, like cold plunges, when none exists
Became one of the studio's main apps; ~8% free-to-paid, which he credits to niche focus
Workedpositioning-nichevalidation
What they did
Presh liked tracking his activities against wearable metrics. Searching the App Store, he found no good app to track niche activities like cold plunges, saunas and cold showers, so he built Go Polar to track them with Apple Watch or iPhone (heart rate trend, water temperature). He argues that feeling the pain yourself means you build a better product than competitors and care enough to add the extra details.
What happened
Go Polar is one of the main apps; portfolio free-to-paid conversion ~8%, which he calls high because the apps are niche
- Stage
- Pre-launch (Idea / first app)
“And so I looked at the App Store, there wasn't a great app that tracked your specific niche activity, like a cold plunge, like a sauna, like a cold shower. And I figured I could build this experience.”
“If I experience this pain, I could build a better product than my competitors. Also, I would care more about it.”
Related topics
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