WrestleAI · B2C · AI wrestling coach app
Offer the free trial only on the yearly plan
Brings in 'a lot of' yearly subscribers; no split given
Workedpaywallpricing
What they did
Plans are $9.99/month and $59.99/year; the free trial is attached to the yearly option, pushing trial users into annual subscriptions.
What happened
They 'accrue a lot of yearlies'; monthly subs are ~$8K MRR of ~$17K/month total
- Stage
- Launch (Launch onward)
“but we accrue a lot of yearlies because we attach the trial to the yearly option.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- WrestleAI: Make a top niche influencer your co-founder and launch with App Store preorders3-4K preorders; #18-19 on the App Store and $1,000+ on day one
- WrestleAI: DM 100 creators a day starting with 'Paid promo,' then close deals by phoneAbout $500 of creator deals this month, with ~$13K revenue so far
- WrestleAI: Pay creators 20-50% upfront for 4-5 videos with a guaranteed view countKeeps cost near $2-5 per 1,000 views; part of ~$500 spend behind ~$13K month
- WrestleAI: Build a novel app whose wow moment shows in a 5-second videoNovel app converted; copycat app got ~100 downloads from 1.8M impressions
- WrestleAI: Copy top apps' onboarding and let users try the main feature, but show results after the paywallFounder says the long flow gets more people to at least start the trial; no numbers
- WrestleAI: Build the app with an AI tool and pay a $250 freelancer to add paymentsLive on the App Store about a month after the idea
- WrestleAI: Hire an overseas developer with a small test task, then give them moreFounder calls it his best return on investment; no numbers