GlowUp · B2C · AI makeup try-on app
Run 2-3 TikTok accounts per phone, up to 7 accounts at the peak
Founder says more videos meant more money; no per-account numbers
Workedorganic-short-video
What they did
Repeat the warm-up and posting steps on new accounts: 2-3 accounts per phone, buy another phone for more. At peak they ran about 7 accounts posting 8-12 times a day.
What happened
'The more video you post, the more money will come in'
- Stage
- Scale (Scaling)
- Effort
- ~7 accounts, 8-12 posts a day at peak
“You can do two to three accounts on the same phone. If you want more, you just buy another phone, and you do the same steps. The more video you post, the more money will come in.”
“So at our peak, we had around seven accounts, posting 8 to 12 times a day.”
Related topics
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More from this episode
- GlowUp: Read TikTok comments in a big niche, post about the idea, then buildContent went viral; MVP hit 100K users in about 3 days. ~10 build-first apps had failed
- GlowUp: Set up a US TikTok account on a new iPhone and scroll your niche for 3 days firstPart of the playbook behind ~$800K; no separate numbers
- GlowUp: Copy a trending TikTok format with your app, once a day, then 4-6 times a dayMain acquisition engine; marketing cost can be $0
- GlowUp: Add a download button to TikToks only after they pass 1,000 viewsMost downloads came through the link; adding it too early kills the video
- GlowUp: Give a free makeup look for 3 invites, so users post codes under your TikTokViral video hit ~48M views; ~$12.5K sales and 60K downloads in a day
- GlowUp: Ask for an App Store rating during onboarding, right before showing resultsUsers usually leave 5 stars, keeping ratings high; no numbers
- GlowUp: Charge $9.99 a week or $39.99 a year for unlimited use~70K paying customers; ~$800K in year one; no pricing test reported