Kleo · B2B · AI LinkedIn ghostwriter
Launch only to your waitlist; keep the website with no way to buy
$30K MRR in 4 days, $62K MRR within 2 months
Workedpr-launchlanding-page
What they did
The landing page has no purchase option, only a waitlist signup, to create scarcity, FOMO and a soft-sell ('no one knew, unless you knew'). Launched in mini beta launches to the waitlist only: a first launch to the original waitlist, then a relaunch, each producing a revenue spike. Still not launched to the public at recording.
What happened
$30K MRR within 4 days of the first waitlist launch; $62K MRR and 932 active subscriptions under 2 months later
- Stage
- launch
- Effort
- Two launches to the waitlist
This shipped together with other changes, so the result can't be credited to this alone.
“So, even if you go to our landing page right now, which I can show you here, you cannot physically buy the product. You need to join a waitlist. Why we did this was to build scarcity, FOMO, and also soft-sell it to our audience.”
“We haven't even launched to the public yet. The first launch and second launches were beta launches straight to our waitlist.”
Related topics
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More from this episode
- Kleo: Post LinkedIn tips with no sales pitch, pointing readers to a waitlistBuilt a waitlist of thousands over 6-12 months; founders credit it for launch demand
- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Kleo: Have a co-founder give every user his personal phone number
- Post on LinkedIn 4 times a week across 3 content types, with free guides for emailsGuest's framework; says it builds the audience needed to launch. No numbers