Kleo · B2B · AI LinkedIn ghostwriter
Have a co-founder give every user his personal phone number
Unknowncustomer-supportretention
What they did
Co-founder Rob gives his personal number to every Kleo user so they use the tool right and feel supported; the team keeps in close touch with every customer after launch rather than moving on.
- Stage
- Launch (post-launch)
“One of our co-founders Rob, he's literally giving his personal number to every single one of our users so they can make sure that they're using the tool right, that they feel supported.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Kleo: Post LinkedIn tips with no sales pitch, pointing readers to a waitlistBuilt a waitlist of thousands over 6-12 months; founders credit it for launch demand
- Kleo: Launch only to your waitlist; keep the website with no way to buy$30K MRR in 4 days, $62K MRR within 2 months
- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Tell the waitlist only 500 spots are available at launchBeat curiosity and FOMO angles as the best early driver, per founder
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Post on LinkedIn 4 times a week across 3 content types, with free guides for emailsGuest's framework; says it builds the audience needed to launch. No numbers