Kleo · B2B · AI LinkedIn ghostwriter
Tell the waitlist only 500 spots are available at launch
Beat curiosity and FOMO angles as the best early driver, per founder
Workedpr-launchpricing
What they did
Tried curiosity, scarcity and FOMO angles to push waitlist members to buy; scarcity worked best at the start. Told people 'We only have 500 spots available' so they acted faster and felt exclusive. Paired with a 50% lifetime discount.
What happened
Scarcity worked best of the three angles tried at the start
- Stage
- launch
This shipped together with other changes, so the result can't be credited to this alone.
“We tried all of them, but the one that worked best at the start was scarcity. We told people, "We only have 500 spots available," which made people want to take action faster.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Kleo: Post LinkedIn tips with no sales pitch, pointing readers to a waitlistBuilt a waitlist of thousands over 6-12 months; founders credit it for launch demand
- Kleo: Launch only to your waitlist; keep the website with no way to buy$30K MRR in 4 days, $62K MRR within 2 months
- Kleo: Send the waitlist 10+ problem-focused emails over 4 weeks before launchFounder credits emails, not viral posts, for reaching $30K then $60K MRR
- Kleo: Host a LinkedIn Live: 20 minutes teaching, 20 minutes demo, then the pitchFounder credits it for hitting $30K MRR in 4 days
- Kleo: Walk each early customer through the product on a call, and record itFounder says users stayed longer and became evangelists; no numbers
- Kleo: Give launch buyers 50% off for life if they buy nowPart of the launch that hit $30K MRR in 4 days; not measured alone
- Kleo: Have a co-founder give every user his personal phone number
- Post on LinkedIn 4 times a week across 3 content types, with free guides for emailsGuest's framework; says it builds the audience needed to launch. No numbers