GTM Sauce

Elephas · B2C · AI assistant for Mac

Turn answers to customer questions into simple how-to articles on your site

One article ranked #1 on Google for 6-8 months; revealed SEO as a channel

Workedseocustomer-supportcontent

What they did

Wrote help/support articles based on questions early customers asked, e.g. a simple how-to on creating OpenAI API keys with screenshots and links. It ranked #1 on Google for 6-8 months and drove lots of (low-intent) traffic, plus insight into what topics to write next.

What happened

#1 Google ranking for 6-8 months with lots of traffic, though low purchase intent; led the team to invest in SEO
Stage
Growth (early growth)
11:32
“So, we wrote we wrote like an article on, you know, how to create OpenAI API keys. Uh it is a very simple article, just has bunch of screenshots, some links.”
Ayush
“Of course, like, this is not a very high-intent audience uh from these kind of articles, but we got a lot of traffic and we got a lot of insights on what are the future topics that we could write about”
Ayush

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